Spring offers many revenue opportunities
By Marcelle Dibrell
With the official start of Spring beginning March 20, it’s time to start thinking about opening up new or existing pools for the swim season, just a few short months ahead.
Spring is the time for cleaning up afterwinter storms and neglect. It’s the time to remove those covers, inspect the equipment, and get the whole operation up and running once again. Especially in areas that experience seasonal weather variation, service professionals are busy, and according to last year’s Service Industry News Survey, they are making the money to show for it.
For technicians on the East Coast, for which we have the most plentiful data regarding this task, service technicians charge a median of $290 for spring openings. They can get that amount and more because it’s not just a matter of removing the cover and adding some chlorine. It’s also time to give the area a full annual check-up, with a keen eye for special areas that require further attention. This frequently presents plenty of opportunities to up-sell other services and or equipment.
Equipment inspection may reveal that it’s time for a new pump. How about upgrading to an energy efficient variable speed pump? Since the pool water has already been lowered for the winter, why not finish draining it and do a little resurfacing, such as an acid wash or a new paint job to cover the stains?
Spring is also generally the time for new pool construction. For these newly built pools, it’s essential to select a chemical startup procedure that will ensure the beauty, durability, and longevity of the structure. Providing chemical startup service is profitable. According to last year’s Service Industry News Survey, service professionals in California, for which we have the most plentiful data, charge a median of $400 to perform new pool chemical startups.
It’s a labor intensive job, requiring daily chemical adjustments and frequent surface brushing. It’s also rife with liability. If the surface should blemish during this process, it can be easy to blame the water chemistry. That’s why its important to stick with a time-tested startup procedure.
We present the three most common startup procedures on pages 10, 11, 12 and 14.
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