logo
    • News
    • Classifieds
    • Free Subscription
    • Book Store
    • Submit
      • Submit a Classified Ad
      • Submit an Educational Announcement
      • Submit a letter to The Editor
    • Past Issues
    • Regional Trade Shows
    • Testimonials
    • Contact
    • News
    • Classifieds
    • Free Subscription
    • Book Store
    • Submit
      • Submit a Classified Ad
      • Submit an Educational Announcement
      • Submit a letter to The Editor
    • Past Issues
    • Regional Trade Shows
    • Testimonials
    • Contact
Wanna rent out  your pool?
News
September 14, 2021
Wanna rent out your pool?

Often described as the Airbnb for swimming pools, Swimply is a relatively new online platform for pool sharing. It connects owners of private pools with people looking to get their hands on one.

Swimply allows non-pool owners affordable access to an otherwise inaccessible luxury while allowing pool owners to earn an effortless, substantial income from their underutilized pools.

Bunim Laskin, then just 20, launched the Cedarhurst, New Yorkbased company in 2018, starting with just four pools in the New Jersey area.

Laskin, the eldest of 12 children, came up with the idea after years of borrowing his neighbors’ pools as a way of keeping his younger siblings entertained. Noticing that a neighbor’s pool was often empty, he asked if his family could use her pool. He suggested that his family could help cover her pool maintenance expenses in exchange for swimming.

Not long after, five other families were using her pool, and before long, she was actually making money from her neighbors.

The arrangement inspired a business idea for Laskin, and with the help of Asher Weinberger, Swimply was born.

“We used Google Earth to find houses, and then knocked on 80 doors with a pool,” CEO Laskin said. “We got to 100 pools organically. Word of mouth really helped us grow.”

In their first year, Swimply made 400 reservations and raised $1.2 million from friends and family.

In 2019, Swimply launched what Laskin calls a “proper” website and an app with an automated platform. Laskin estimates it grew “four to five times.”

When the COVID-19 pandemic hit, Swimply was primed and ready for what may have been the biggest private swimming season in history.

To ensure that pool owners did not have to interact with guests, the company restructured its offering.

“We were the perfect solution for people when the world was falling on its head. It was the perfect, contactfree, self-serve experience to hang out and be with people you quarantined with,” Laskin said.

Revenue grew 4,000% in 2020. Swimply is now operating in 125 U.S. markets, two markets in Canada, and five in Australia. Currently, the company is facilitating from 15,000 to 20,000 reservations a month.

It has taken off in part because it is simple and easy to use. People or families can rent the pools by the hour, for as low as $15 an hour, with an average of $45 per hour. Additional amenities, such as barbeques or tennis courts can boost the price tag.

They’ve added complimentary insurance to the platform for additional peace of mind: $1 million worth of insurance per booking for liability and $10,000 for property damage.

The company requires that the hosts provide a clean pool, and they’ve partnered with local pool companies. The pool companies will certify those pools for cleanliness and provide pool owners with a badge.

Swimply is not the only pool sharing platform, but it is certainly one of the most well-known and was the first of its kind for pools. Splacer and Peerspace are other platforms for space sharing, and these also offer pool sharing, in addition to providing potential wedding venues, meeting locations, and so much more. It’s a market Swimply is hopeful to enter next.

The Swimply Process

LATEST NEWS
Body found in backyard swimming pool
News
Body found in backyard swimming pool
A Suffolk County, NY police detective discovered a body in his swimming pool
June 14, 2025
A Long Island, New York, homeowner and his son discovered a body this May while opening their backyard swimming pool for the season. The body is belie...
this is a test
News
Need to raise prices? Read how to do it
June 14, 2025
This years’ Service Industry News survey revealed an interesting trend: Pool and spa small business owners have raised their average monthly prices. A...
this is a test
Florida pool builder sentenced to 20 years
News
Florida pool builder sentenced to 20 years
June 14, 2025
A Florida pool and spa builder has been sentenced to prison for defrauding customers. According to a press release from the Florida Attorney General’s...
this is a test
Las Vegas hotels discover Legionella in water
News
Las Vegas hotels discover Legionella in water
June 14, 2025
For many American families, the summer months signal a time for vacation. That’s why health departments are sounding the alarm about a hidden health t...
this is a test
News
Todrain,ornottodrain, that is the question
June 14, 2025
The state of Montana has enacted a new regulatory change concerning hot tub maintenance for short-term rentals that is expected to save the state mill...
this is a test
Minnesota struggles with backyard spas:  Public or private?
News
Minnesota struggles with backyard spas: Public or private?
June 14, 2025
When are residential pools, spas, or hot tubs actually public pools, spas, or hot tubs? It sounds like a riddle, but it’s a real question up for debat...
this is a test
Read Our Newsletter
ePaper
coogle_play
app_store
Free Subscription
View Current Print Ads
Educational Announcements
Aquatic Training Institute

Educational Leverage

Foundation For Pool Industry Education

Locey Pool

Pool Chemistry Training Institute

Pool & Hot Tub Alliance

Portofino University

Underwater Pool Masters
Trade Show Dates
  • The International Pool Spa Patio Expo
    Nov. 12-14, Dallas, Texas
  • The Pool and Spa Show
    Jan. 28-30, Atlantic City, New Jersey
  • 35th Annual National Plasterers Conference
    Feb. 26-28, Lake Buena Vista, Florida
  • The Southwest Pool and Spa Show
    Feb. 4-8, Houston, Texas
  • The Western Pool and Spa Show
    Feb. 6-8, Long Beach, California
Books to Order
About Us Terms of Use Privacy Policy
We use cookies to ensure that our website gives you the best experience possible. By continuing to use this website, you agree to this use of cookies.OK