‘Let’s Pool Together’ Campaign by CPSA
California is experiencing one of the most severe droughts in history, and water use restrictions are already in place impacting industries across the state. In the past, municipalities and water districts have included bans on filling new or remodeled pools in their drought response regulations, but according to the California Pool and Spa Association, this is not the answer. The CPSA wants your help to spread the word that the pool, spa, and hot tub industry is part of the drought solution.
The CPSA offers the following facts:
• Pools, hot tubs, and spas are not water wasters. Properly maintained pools and spas are actually incredibly water conscious compared to the lawns they often replace, saving on average 12,000 gallons in the first year, and 30,000 gallons each subsequent year.
• The pool, hot tub, and spa industry is critical to California's economy. In 2020, the industry contributed more than $5 billion and nearly 95,000 jobs to the state economy. Pool construction alone employs local residents and requires permit fees and employee payroll taxes to be paid, all of which stimulate local economies.
• Pool, hot tub, and spa owners can practice water conservation with measurable results. There are simple things pool and spa owners can do to conserve water while still enjoying their backyard retreat, such as utilizing covers, limiting splashing and checking for leaks.
As a pool and spa professional, there are plenty of ways for you to get involved and help defend the industry from devastating regulations. The CPSA is asking for help to spread the word about this important initiative by sharing their content with your customers.
To make it easy for you, they’ve created a toolkit that includes facts about water usage, talking points, door hangers, and more.
Download the Toolkit: https:// www.phta.org/pub/?id=5B15C2E91866-DAAC-99FB-A98625147BAC They also urge you to donate to their drought defense fund, enabling them to continue their outreach and advocacy.
Donate Today https://www. phta.org/pub/?id=8159AFCA-1866-DAAC-99FB-7EE141BD625B For more information, visit: www. phta.org, www.thecpsa.org, and www. letspooltogether.com.
