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paying more than $6 a ….

paying more than $6 a gallon.

In fact, as of June 2, according to data from Gasbuddy, more than a handful of locations in California are charging as much or more than the federal minimum wage of $7.25. For example, a service station in Furnace Creek, California, is charging a whopping $8.84 a gallon. While it is true that the minimum wage in California is far above the federal minimum, with workers earning a minimum of $14 an hour – paying more than half your hourly wage just to commute to work is rough.

For businesses that operate out of a vehicle like pool service professionals do, the only thing left to do is to raise rates.

It’s useful to remember that pool ownership is a luxury. The same person who is paying $5 a day for a Starbucks coffee should be willing to pay a living wage to the person who ensures the hygiene and longevity of the backyard investment. If not, they are probably not worth the trouble.

It is true that you will likely lose some accounts when you raise your rates. But if you provide good service, you are not likely to lose many customers because — unless they are living under a rock — most people understand the current market.

Above is a prototype of a price increase letter.

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