logo
    • News
    • Classifieds
    • Free Subscription
    • Book Store
    • Submit
      • Submit a Classified Ad
      • Submit an Educational Announcement
      • Submit a letter to The Editor
    • Past Issues
    • Regional Trade Shows
    • Testimonials
    • Contact
    • News
    • Classifieds
    • Free Subscription
    • Book Store
    • Submit
      • Submit a Classified Ad
      • Submit an Educational Announcement
      • Submit a letter to The Editor
    • Past Issues
    • Regional Trade Shows
    • Testimonials
    • Contact
News
August 31, 2022
Marketing your business on Facebook

By Marcelle Dibrell

Businesses looking to market their brand have a major tool at their disposal: the Facebook Page. Not only does a Facebook Page provide a great way for businesses to reach their audience — they are also free. And while Facebook profiles can be private, Facebook Pages are public, and Google can index the page, making it that much easier for people to find you.

The benefits of Facebook Pages are numerous.

First, they are free — and simple to create. It takes just minutes to create a page, and the platform offers several features to manage it.

Second, it is highly versatile. For example, it can be used to book appointments. You can use their appointment tool to see appointment records and manage your calendar.

You can schedule events. You can post a sale or a new product or service you are promoting, and if a follower marks that they are interested in an upcoming event, Facebook will remind them of the day of the event.

You can post job listings on a Facebook Page. This tool may help you reach and engage with the best candidates.

There’s also a Facebook Shops tool, where you can share your inventory or services with customers to simplify the buying process. And your audience can buy directly through their computer or mobile device.

Some of the top features of a Facebook Page are that you can share your business location and service area, your phone number, hours of operation, and more.

The Page comes with an inbox, which lets you communicate with people on Facebook, Messenger, and Instagram.

The Facebook Page also offers insights to help you understand what content your audience interacts with the most. Here, you can note “likes,” “views,” reach, and access information about your audience’s demographics.

The only thing that’s not free on a Facebook Page is advertising. When you’ve optimized your Facebook Page for success, you can use Facebook advertising to reach more people you care about if you are in a growth mindset.

Facebook offers advertising tools to fit the needs of all advertisers, from those brand-new to digital advertising, to the more experienced. Facebook offers easy-to-use ad creation tools that allow you to create, manage, and track the success of your ads directly from your Facebook Page.

Facebook Ads also have a customer “Lookalike Audience,” which is a neat tool that can help you find new customers based on similarities to existing fans of your Facebook Page. Then, you can target your ads to these Lookalike Audiences to expand your reach.

When you run ads on Facebook, you will get access to ad insights to see how well your ad is performing.

Here’s an example of how you could use Facebook ads for your business.

Say you work in a region of the country that experiences wide seasonal variation and you want to promote your services for opening or closing a pool for the season.

Your business could create a series of video ads showing real-life scenarios that people experience during the spring when their pools are not closed properly for the winter.

For spring openings, you could also create photo ads of a swampy pool with the message, “I’ve got you covered come spring.”

Facebook has a lot to offer for people trying to grow their businesses. This issue of Service Industry News will illustrate other ways pool service companies are using Facebook in their businesses.

LATEST NEWS
Homes with pools raise price and sell speed
News
Homes with pools raise price and sell speed
Demand for houses with swimming pools remains strong in warm weather states
June 30, 2025
By Marcelle Dibrell As summer begins to heat up, so does the U.S. housing market — though not evenly across the board. Buyers and sellers are navigati...
this is a test
News
Final summer survey results tallied
June 30, 2025
Each year, Service Industry News takes the pulse of the pool and spa service sector through our comprehensive survey, and in this final installment of...
this is a test
during the pandemic peak. This ….
News
during the pandemic peak. This ….
June 30, 2025
during the pandemic peak. This has resulted in a widening gap between buyers and sellers. According to Redfin, there are approximately 1.9 million sel...
this is a test
News
Chem exposure sends 5 to hospital
June 30, 2025
Several patrons at a residential community swimming pool in Apache Junction, Arizona, were sent to the hospital following a hazardous materials incide...
this is a test
News
New Jersey city pool workers arrested
June 30, 2025
A group of municipal pool workers in New Jersey has been arrested for allegedly stealing chemicals from the Secaucus town pool to support their privat...
this is a test
Gators swim to escape heat wave
News
Gators swim to escape heat wave
June 30, 2025
As summer heats up across the South, pool technicians are being reminded that it’s not just algae or cloudy water that can cause a service delay. Some...
this is a test
Read Our Newsletter
ePaper
coogle_play
app_store
Free Subscription
View Current Print Ads
Educational Announcements
Aquatic Training Institute

Educational Leverage

Foundation For Pool Industry Education

Locey Pool

Pool Chemistry Training Institute

Pool & Hot Tub Alliance

Portofino University

Underwater Pool Masters
Trade Show Dates
  • The International Pool Spa Patio Expo
    Nov. 12-14, Dallas, Texas
  • The Pool and Spa Show
    Jan. 28-30, Atlantic City, New Jersey
  • 35th Annual National Plasterers Conference
    Feb. 26-28, Lake Buena Vista, Florida
  • The Southwest Pool and Spa Show
    Feb. 4-8, Houston, Texas
  • The Western Pool and Spa Show
    Feb. 6-8, Long Beach, California
Books to Order
About Us Terms of Use Privacy Policy
We use cookies to ensure that our website gives you the best experience possible. By continuing to use this website, you agree to this use of cookies.OK