By Adam Katchmarchi Building a Water Safety Referral Network
Building a network of water safety referral partners is an excellent strategy for growing your business and strengthening your relationship with clients by becoming more than a service provider, rather a trusted resource that keeps their well-being and safety in mind.
How to Find Referral Partners:
A great way to identify the types of referral partners your clients might need is to use the Backyard Pool Safety Checklist.
Identify any safety gaps and contact local companies that offer products or services that solve those gaps. Following that, you can begin meeting with them one-on-one to determine if they will be an effective partner for your clients.
Once you’ve established the relationship, put together a list of referral partners and their contact info that you can keep on hand for clients in need.
Some water safety referral partners to consider:
• Fencing companies that specialize in or offer pool/spa fencing
• Alarm companies that set up backyard alarm systems for pools
• Lifeguard Services
• Swim Schools & Recreation Centers that offer swim lessons
CPR and Water Rescue Training
If you are struggling to find referral partners, ask clients that have already worked with folks in your area and look to your local industry associations for support!
Create an Agreement:
The terms of your referral partnership agreement should be clearly outlined so that there are no questions or issues that put the relationship in jeopardy.
Some things to consider are:
What will be the goal of your partnership?
Will either of you receive a commission?
Is this an exclusive referral partnership, or will you be referring multiple partners at the same time?
Building a Water Safety Referral Network comes with time and intention, but if you pass referrals often and keep in touch regularly, not only will the leads come your way, but collectively you will have a bigger impact on preventing drowning in your community!