creating and promoting their own brand armed potent tool: the FacebookPage. ond eing me communication medium, a Facebook Page serves as a dynamic conduit for their target audience, all while being totally free. Unlike private Facebook profiles, Pages are public domains, indexed by search engines like Google, thereby amplifying your visibility to your target audience.
The advantages of using Facebook Pages arenumerous.
First and foremost, creating a Facebook Page is easy. With just a few minutes invested, your virtual presence comes to life, accompanied an array of tools to streamline management. second aspect to consider its remarkable versatility. For appointment By utilizing its built- in appointment tool, you can effortlessly monitor records and maintain an organized calendar.
Beyond this, events can be seamlessly scheduled and promoted. Whether it’s a sale, a new product launch, or any enticing offering, interested followers can mark their attendance, with Facebook providing timely event reminders.
In the realm of recruitment, the Facebook Page serves as a platform to broadcast job listings. This not only widens your reach but also potential The innovation continues with Facebook Shops feature, which to present your inventory or services to potential customers. make direct purchases via their computers or devices. A Facebook Page’s functionalities extend to sharing crucial business information like location, service areas, operating hours, and more. It even contains an integrated inbox, enabling seamless communication across Facebook, Messenger, and Instagramplatforms.
The Facebook Page elevates its utility by providing insights into audience interactions. Metrics “likes,” “
your strategies. Facebook Page presents array of no-cost features, the exception is advertising. Once your Facebook Page is primed for a growth-oriented mindset may lead you to explore Facebook advertising. The platform offers a suite of advertising tools catering to all levels of advertisers, from novices veterans. With usercreation and management tools, you can monitor your ads’ performance directlyfrom your Facebook Page.
Facebook Ads also has a neat tool called “Lookalike Audiences,” which helps in identifying potential customers who resemble your existing fan base. This paves the way to effectively target ads and expand your outreach.
Here’s one way pool service companies might use Facebook Ads to promote their businesses: Suppose your business operates in a region marked by stark seasonal transitions and you aim to showcase your services for opening and closing pools for the season. Through a series of compelling video ads, you could depict real-life scenarios encountered during spring, when pools haven’t been closed adequately for the winter. Similarly, for spring pool openings, a photo ad featuring a murky pool could carry the message, “Count on us for a pristine spring.”
Facebook is a powerful tool for entrepreneurs striving for business growth.
In the following pages of Service Industry News, we’ll look at one of the other ways pool service companies can leverage Facebook: the Facebook Group page.
Featured Groups The past few years have witnessed the emergence of numerous poolcentric forums, which together create a vibrant network that can help members of the pool industry in seeking answers, extending mutual support, facilitating job connections, trading pool routes, and more.
These forums exist in both public and private forms—public ones offer open content viewing, while private ones necessitate membership requests for access to posts and community engagement.
Presented below are several Facebook groups tailored for those looking for support from other members of the pool and spa industry.
Aquatic Pool
Quality work and elevating its members’ knowledge is the purpose of the Aquatic Artisans Pool Lounge. There, members can post photos of some of the work they take pride in, photos or descriptions of odd encounters, or to post questions to try to get some help.
DustinWeaver created the Facebook group, which he originally called the 14psi Pool Industry Lounge in 2019, but its name was changed to Aquatic April 2021. The group 3,879 members and growing, it is among the more popular addition to providing a platform pool pros to throw out ideas and help with technical problems, group a “files” page where find technical bulletins chemistry the late industry Lowry. also has several useful guidance and applications were pandemic.
Talking Pools
Pools, a private Facebook 3,525 members, of daily traffic by pool and spa It created in September Rudy Stankowitz, a 30-plus- year industry veteran and CEO Aquatic Facility Consultants, LLC.
Stankowitz started the give back to an industry him. He members the share knowledge tips the trade as well as provide both problems. addition functioning answer platform, the of meaningful pool example, 2020, members 600 masks manufactured and professionals work swimming United a time when masks could also kept pool service at onset together, Talking group members contacted states where poolrelated businesses were ordered and not considered essential. successfully that legislation also contacted the CMAHC the Model Aquatic had the designation Aquatics Service Professional May 2, 2020, this group held Virtual Trade any the industries — the Talking
Shelter- Show group have
been involved collecting field aimed at showing
aluminum removing cyanuric acid swimming water when a specified manner.
October 2021, the Facebook own podcast, about swimming hacks, ancient pool pro secrets.
CPO
Certified Pool Operator private group Certified Pool/Spa Operators ask those passed CPO course, verification CPO card. The group was Steve Sherwood January Rudy group has more than 2,900 fair amount about 26 posts a month. is international, with members Central and South Africa, South America, service techs because questions. is also a platform to provide for those who teach. kind industry experts, educated chemistry, equipment and construction, with well-known Rudy Stankowitz, Lowry, Kim Skinner, Greg Knight,
14PSI
14psi Pool Industry Lounge pool business.
was created March, group of
about 19 posts a day.
comes
made up of industry members fact that atmospheric pressure, or one bar, equals 14.5 PSI. When level, with pump and filter, to equalize atmospheric clean oldtimer of thumb. group where go after work and talk about “Whether about pools not, we have similar we issues,” he said. club talk about they talk about other things well, and they keep it casual – not out of it. is an outlet for pool people questions, post projects they proud of, gain information, post let off little steam about work problems, do so there. about equipment codes, plaster cracks, vinyl liner answers 30 minutes. best part about that they can learn lot about fields that they don’t time, and construction. frequently, members can their problems group page than the amount of takes rep.
All things the staff/ love
have discussions things pool, home pool safety and drowning maximize your pool. exists to support those with home and aquatic facilities. Whatever have questions proud just want vent — that’s what just “talk pools.” from pools safer preventing drownings dealing budget an aquatic leader, a public group 1,314
Ask
Ask the Masters a group that exists to invite professional builders industries specifically related watershape, landscaping, design, construction. welcome open professionals may “Masters” years of award- work have completed certified in architecture, construction, design. the Masters regularly with Watershape consultants. guide with best practices eveiyone as professional private
5,005 members.
of Pools
a group that was created talk about pool problems, algae, to ask questions about other chemical, will find:
1.
Resources. banking. private was created has 895 members.
Group is a peer-to-peer, business networking support group: community their business as an entrepreneur organized Greg Tyler Rasmussen. They operate swimming pool repair company called Scottsdale, private group with
Mafia
a place to share knowledge, tips, encouragement, ask the brotherhood Pool Cleaning your fingertips. Created years ago, the group has 1,003 fair amount of about 13 posts a day.
Pool
a Facebook group for who have different and unique issues. This created female and encourage It’s a private group with
Pool Mastermind
is a positive energy pool all members of better place, grow some really great was founded by Allan Ask the Pool Guy/Legendary Escapes/ Michigan; David Owens, Custom Pools/Oregon; Ask the Pool Girl. It’s a private
Pool Services & Marketing
Services & Marketing is a Facebook group to help build business pool services; owners constantly looking to scale marketing those interested in networking with other pressure washers to see what marketing works for them; those building relationships your field. more 3,573 members.
Swimming for Professionals
a group for swimming people, all races, genders, and vacuum
Swimming Industry
you are looking hire new the Facebook group page “Swimming private post job descriptions resumes. an average of of traffic.
Job seekers post their experience qualifications currently, pool pros are looking for paver work, gunite prep work, vinyl liner and as sales or project some workers willing job looks attractive
excess
nationwide 2015.
Pool
a private group for swimming industry pool only. share knowledge manufacture others Jason Broswell, the group’s administrator, believes that pool professionalsas a whole.
“We all started out green at one time knowingless than we do now. next generation said. groups.
Swimming Service
Facebook group.
Podcasts
world aquatic following podcasts
spa service
Whether the industry, these tips, and discussions to elevate your skills. Explore topics ranging from water chemistry mastery to equipment troubleshooting with what may become an indispensable audio companion alongyourservice route. Nation Podcast—
Chakalis, Jesus, Zac Nicklas pool and spa service. Now, they are The three service professionals rising raises that end, are dedicated the level of professionalism pool and spa industry. They the latest products, and training in the PoolIndustry.
Chasers Podcast—
Chasers is an interview elevate the swimming pool industry. Each week Tyler professional their field to discuss how they their business, what successes failures had, and break down a topic or two that interviewee knowledge of the guest so that others in the industry can learn from their podcast encourages and pieces of they see fit.
The Deep Podcast
tricks, and knowledge about pool construction maintenance Frank teachers eagerly information his while his sidekick topic… a fantastic, fun, and educational
The Podcast
this podcast, service professional Brunt covers everything care- from automatic equipment. He focuses on the pool tips to homeowners. There are also some great interviews with guests from within the industry.
—
podcast introduces
pool industry
companies, community property association managers, parks and recreation professionals. Lauren she to pools.
Pools Podcast—
100% focus on the Swimming prior knowledge.
Stankowitz and Andrea Nannini, co- you the most industry-experienced This the only industry podcast with both men and women hosts from every region in the country. This is real talk often delivered with humor education. five shows a week, it has something
everyone. between of pool people!
pgl3 for language.
Rule Your Pool Podcast —
pool chemistry
water chemistry Jarred Morgan, the podcast water balance parameters, chemicals, chlorination more.
Swim Podcast –
the Pool and Hot Alliance, Olympic Gold Medalist CEO everyone with a passion for water.
Hear amazing stories from Olympic drowning prevention specialists, and more. Beginning in May of 2021, how swimming has saved, shaped, and changed lives and why drowning prevention isso important.
