The Pool & Hot Tub Alliance (PHTA), has launched a Pool Professionals Podcast. This new series serves as another platform where PHTA is developing and sharing content for its members and the wider industry community.

In this series, industry professionals discuss important topics and trends related to their business. Hosted by industry expert and GENESIS Co-Founder Brian Van Bower, these episodes will cover a diverse range of topics, from design, sales, and marketing to company expansion, employee retention, and maintaining

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Project Description customer relationships. Listeners will learn more about the details of quality pool design, construction, and maintenance, such as pool finishes, water treatment methods, and product profiles.

“GENESIS is the leading education program for pool and spa professionals,” Van Bower said. “We have an incredibly passionate and experienced group of instructors, students, and PHTA-certified professionals with valuable information to share. If you are looking for real expertise from real builders, designers, and manufacturers who are doing the work every day, this is the podcast to tune to.”

Sabeena Hickman, CAE, President & CEO of PHTA, said that the PHTA is excited to offer the new Pool Professionals Podcast series as a way for members to gain a deeper understanding of this dynamic industry.

“As an organization, PHTA is prioritizing the importance of education and emphasizing the fact that knowledge sharing elevates the entire industry,” Hickman said. “This podcast offers a free, easily accessible way for pool and hot tub professionals to learn from their peers and apply tips and advice to their own businesses.”

The Pool Professionals Podcast is now available on Spotify, Google Podcasts, Apple Podcasts, and the PHTA website. New episodes will be posted on the 15th and 30th of every month. For more information, visit www.phta.org/podcast.

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