Schedule at a glance
Sunday, February 15: Certification Programs ($) 8 a.m. to 5 p.m.
Monday, February 16: Certification Programs ($) 8 a.m. to 5 p.m.
Tuesday February 17: Certification Programs 8 a.m. to 5 p.m. ($); Free Industry Sessions 8 a.m. to 5 p.m.; Industry Welcome Reception and Exhibit Hall Opens, 5 p.m. to 7:30 p.m.
Wednesday February 18: Specialty Paid ($) Program 1 p.m. to 5 p.m.; Free Industry Sessions 8 a.m. to 3:15 p.m.; Free Networking Lunch 12 p.m.; Exhibit Hall 11 a.m. to 5 p.m.; Awards Gala 6 to 8 p.m.
Thursday February 19: Free Industry Sessions 8 a.m to 10:15 a.m.; Free Networking Lunch 12 p.m.; Exhibit Hall 11 a.m.to 2 p.m.
February 15 19, 2026 at the Henry B. González Convention Center, San Antonio, Texas: that’s the date and place for the 2026 Southwest Pool & Spa Show. This multi day event takes place a little later in the early season schedule, giving your service business a chance to consolidate earlier show learnings and adopt them for your operations.
The Southwest Show is relevant for your service business. Here’s why:
• Regional breadth and depth: The Southwest show covers a broad region with robust pool market growth — think Texas, Oklahoma, New Mexico, the Gulf states. If your business serves or wants to serve this region, the show offers strategic access to vendors and peers.
• Education & certification: The show offers an expanded schedule of industry certifications and educational classes covering owner to tech levels.
• Timing: Positioned after the January shows, this gives you a chance to revisit your service business plan, implement early vendor follow ups, and then deepen your offerings with supplementary insight from the Southwest Show.
• Networking and awards: Attend service industry awards, peer recognition events, and networking mixers which help you raise your company profile and meet service peers from similar climates.
This show is the “Big Southwest Service Pro Option.” If you serve the region, this is your event.
Service companies in high growth states can use the show to differentiate themselves — by securing vendor deals, training techs, and accessing region specific vendor solutions tailored for hot/high usage, high turnover service markets.
And attending after the January shows allows you to calibrate: what did you learn in January? What do you want to dig deeper into in February? This layering strategy allows a more strategic approach that a single show might not deliver.
It’s your opportunity to focus on specific educational gaps your company needs to succeed, like automation, filtration upgrades, or energy efficiency in hot climates.
For service business owners who serve — or intend to serve — the Southwest region, the Southwest Pool & Spa Show in San Antonio offers serious value: regional vendor access, education tracks tailored to service demands, and an opportune timing after an early season push. February 15 19, 2026 should go on your radar.
Seminars
The full lineup of “free” seminars includes the following:
Tuesday, February 17
8 a.m. – 9 a.m.
• “Why Outdoor Kitchens” and What you need to know
• How to Build a Pool for Under $50,000
• Increasing Profits and Water Care Expertise through Specialty Chemicals
• Sink Or Swim: Staying Afloat When Insurance Gets Rough
• Transitioning from Opening to In-Season Pool Care: Avoiding the Pitfalls of a Changing Environment
• Watershape: S1121: Essential Chemical Safety & Vehicle Organization (BILINGUAL) 9:15 a.m. – 10:15 a.m.
• Biocide Use in Water Systems: Balancing Disease Prevention and Toxicological Risk
• Chemical Injections – A Solution for Expansive Soils
• GEO: How to make your company website show up in artificial intelligence searches
• Métodos adecuados para el concreto lanzado de una piscina
• What the Heck Is ORP? Making Sense of Your Chemical Readings 10:30 a.m.-11:30 a.m.
• All About Pumps, Filters & Hydraulics
• Between Design and Structure: The Art of Building Pools on Elevated Floors
• Cloraminas: Pruebas, Tratamiento y Cloración por Punto de Ruptura (This session is presented in Spanish)
• Mastering the Mustard Monster
• Proper Methods of Shotcreting a Pool
• The Efficiency Stack: How Smart Pool Service Pros Turn Small Wins Into Big Profits 1 p.m.- 2 p.m.
• Acid Washing Safety for Pool Pros
• Ganando la Guerra contra El Alga Amarilla (This session is presented in Spanish.)
• Lead Gen Workshop: Modern Customer Acquisition for Pool Companies (2025)
• Mastering the Build: Phased Construction and Quality Control for Custom Pools
• Pump Affinity Laws and Why you should care- Performing Pump Calculations Like a Professional
• The Art and Science of a Successful Sales Conversation 2:15 p.m.-3:15 p.m.
• Building and Managing a High-Performance Leadership Team in the Pool Industry
• Dive into Defense: Slash Taxes & Shield Your Pool Business
• Health Inspector discuss pool codes …. “The evolution of a pool from “Dream to Splash”
• Hyper Local Marketing using Local SEO and Targeted Data 3:30 p.m.-5 p.m.
• Chemical Awareness & Safety for Pool Pros
• Operational Efficiency: Mastering the 4 Stages of Scalable Success
• Training Your Gas-Burning Pool Heater: Sit, Stay, HEAT!
Wednesday, February 18
8 a.m. – 9 a.m.
• C123 GENESIS: Pool Tile and Coping: Diagnosing Failures, Mastering Prevention
• In the Field: Water Chemistry Skills That Make a Difference
• Local SEO for Pool Builders & Service Experts
• Watershape: B2120: Introducing the Pool Inspection Process for Real Estate Transactions
• Landscape Design — Meshing Landscape Architecture with Pool Design 8 a.m. – 9:30 a.m.
• Financial Metrics: Understanding Your Numbers to Drive Profitability
• Hydraulic Efficiency for Your Pool and Equipment 9:15 a.m. – 10:15 a.m.
• Chloramines Unmasked: Testing, Treatment, and Breakpoint Chlorination
• D230 GENESIS: 2026 & Beyond
• Guerra contra las Algas: Estrategias No Químicas para Eliminar y Prevenir Algas (This session is presented in Spanish)
• Running a Healthy Pool
• Seeing the Pool 24/7: How Always-On Data Re-wires Service Economics
• Understanding and Preventing Algae in Pools: Science, Solutions, and Strategies
• Watershape: B1341: Design Fees: Billing for Professional Services 9:45 a.m. – 11:15 a.m.
• Driving Results Through Accountability for Business Success
• Swimming Pool Leak Detection: Comprehensive Strategies for Identification and Repair 10:30 a.m. – 11:30 a.m.
• Algae Warfare: How to Defeat Algae Without Using Algaecides
• Modern Lighting: Boosting Profits in New Builds and Service Markets
• The Deep End of Exit Planning: What Every Pool Business Owner Should Know
• Heat Pump Pool Heaters: Efficient Heating Without Fire
• Designing and Selling to High-End / Luxury Pool Buyers 2:15 p.m. – 3:15 p.m.
• Selling & Designing Outdoor Living Projects
Thursday, February 19
8 a.m.-9 a.m.
• Advanced Web Connected Devices
• C244 GENESIS: ASR “Pool Cancer”: The Cause and The Cure
• Retire with Purpose: The Business Case for Employee Ownership
• The Secrets of Artificial Intelligence to Generate and Close More Leads
• Town Hall Meeting – Water Testing and Chemistry
• Watershape: S3121: Electricity, Bonding and Controls for Service Pros 9:15 a.m.-10:15 a.m.
• Basic Principles of Leadership: Building Trust, Inspiring Collaboration
• C263 GENESIS: Renewing a Masterpiece
• Finding Leaks – Turn Headaches into Profits
• How To Offer Pool Financing & Increase Sales
• Mastering Funnel Creation with CRM and AI Integration
• Troubleshooting Pool & Spa Chemistry: Causes, Solutions, and Prevention
• Watershape: B1342: Impressive Construction Proposals
Hotels
Book your hotel by January 26 for special show pricing: Grand Hyatt San Antonio River Walk 600 E Market St, San Antonio, TX 78205 La Quinta Inn & Suites by Wyndam San Antonio Riverwalk 303 Blum St, San Antonio, TX 78205.
Register for the show and learn more at: swpsshow.com.
