+POOL, the plus-shaped floating swimming pool that has been more than 10 years in the works, has an official home now that New York Governor Kathy Hoc...

Legislation was introduced this August to the U.S. House of Representatives that would authorize basic swimming lessons as a qualified expense for Hea...

Creating and optimizing a Google Business Profile is a crucial step for any pool and spa service business aiming to get ahead in today’s digital lands...

In today’s dig ital world , engaging on social media platforms like Facebook and Instagram is essential for pool and spa service business owners looki...

Developing a blog on your pool and spa service website can be a powerful strategy for getting ahead. A well-maintained blog not only enhances your onl...

Using video marketing on platforms like YouTube and TikTok can be a game-changer for small business owners. These platforms offer unique opportunities...

Online booking and e-commerce can provide a significant advantage by not only streamlining operations but also enhancing your customers’ experience. W...

Implementing email marketing is a powerful strategy for pool and spa service business owners looking to enhance their customer engagement, drive repea...

Welcome to the latest edition of our popular “Can You Top This?” column, featuring the newest entry in the Service Industry News “Horror File. ” This ...

Drowning injuries and fatalities are so commonplace that the stories could fill up whole newspapers. The CDC estimates that about 10 people die from d...