Myrtle Beach Ocean Rescue lifeguard team, the city has raised the pay.

For the upcoming season, tower lifeguards will earn $15-$17/hr. while supervisor lifeguards will earn $17-$19/hr.

And as reported by the Northwest Florida Daily News, recruitment efforts in Bay, Walton, Okaloosa, and Santa Rosa counties are not panning out as hoped. Despite higher pay and other incentives, not enough people are applying for the jobs. and fewer still are qualified.

Navarre Beach Safety Director Austin Turnbull has been recruiting like a college football coach, but says it’s hard for everyone to find employees. “The shortage we have going on right now is a huge thing,” Turnbull said.