the company to emerge from a crisis stronger than ever.

The company’s continued success is based on a set of family values instilled by her parents long ago.

That philosophy is that business success should be shaped by much more than pricing.

“I think price-centered relationships, or price-centered partnerships, are not really partnerships,” Schaeffer said. “A partnership needs to also be about service and timely delivery, about product quality, and loyalty, which binds us together long term, because you know that person has your back.”