which helps in identifying potential customers who resemble your existing fan base. This paves the way to effectively target ads and expand your outreach.

Here’s one way pool service companies might use Facebook Ads to promote their businesses: Suppose your business operates in a region marked by stark seasonal transitions and you aim to showcase your services for opening and closing pools for the season. Through a series of compelling video ads, you could depict real-life scenarios encountered during spring, when pools haven’t been closed adequately for the winter. Similarly, for spring pool openings, a photo ad featuring a murky pool could carry the message, “Count on us for a pristine spring.”

Facebook is a powerful tool for entrepreneurs striving for business growth.

In the following pages of Service Industry News, we’ll look at one of the other ways pool service companies can leverage Facebook: the Facebook Group page.

members of the pool industry in seeking answers, extending mutual support, facilitating job connections, trading pool routes, and more.

These forums exist in both public and private forms—public ones offer open content viewing, while private ones necessitate membership requests for access to posts and community engagement.

Presented below are several Facebook groups tailored for those looking for support from other members of the pool and spa industry.

Featured Facebook Groups

The past few years have witnessed the emergence of numerous poolcentric forums, which together create a vibrant network that can help