If you’re looking to sharpen your business tools, meet new vendor partners, and stay ahead of the curve, mark your calendar for February 15– 19, 2026, at the Henry B. Gonzalez Convention Center in San Antonio, Texas.
Why attend?
The 2026 Southwest Pool & Spa Show has education built for your team. From owners to field techs, the show offers an expanded slate of industry-certifications and educational classes covering everything from service routines to full business management.
The Southwest Pool & Spa Show has an exhibit hall full of product innovation. A growing Exhibit Hall spans in-ground, above-ground, hot tubs, retail, service and more — in short, the full spectrum of pool & spa industry suppliers under one roof.
The Southwest Pool & Spa Show provides networking and delivers recognition. The Welcome & Awards Party on Wednesday evening (February 18) is a prime time to connect with peers and celebrate excellence through the Show’s Awards of Excellence program — a strong marketing tool for your business if you enter.
Registration is easy at the 2026 Southwest Pool & Spa Show. If you’re a member of Pool & Hot Tub Alliance (PHTA), Independent Pool & Spa Service Association (IPSSA), or Texas Pool & Spa Council (formerly APEC), you can attend for free. Non-members pay only $45. Registration covers access to the show floor, all food functions, industry sessions and the awards gala.
What you’ll walk away with
• Realistic insights you can apply on the route: new tools, new products, new vendor relationships.
• Fresh ideas for your business model and service offering — especially helpful if you’re looking to grow.
• Visibility and recognition: if you enter the Awards of Excellence, winning becomes a differentiator for your company.
• Time spent with other professionals who “get it” — service techs, owners, suppliers — and who can become your go-to contacts.
Tips to make the most of it
• Pre-identify the vendors and sessions you want to visit so you don’t wander aimlessly on the show floor.
• Plan for the networking events — these informal gatherings often yield more value than the formal sessions.
• Bring the right team members: if you’re training a new tech, let them attend the service-focused education while you hit management/sales ones.
• Use your attendance as content: take photos/notes, maybe even write a post-show recap for your customers or social channels — it reinforces your position as “in the know.”
For service professionals committed to growth, the 2026 Southwest Pool & Spa Show is a smart investment of time. Whether you’re expanding your route, upgrading your tech tools, or simply scouting what’s next in the industry, this is where you’ll find it.
