inclusion in new pool construction while 75% is aftermarket.
The company predicts long term growth which will mirror that of the pool industry as a whole, and they detail a variety of factors they expect will impact future success, such as increased interest in environmentally friendly, energy efficient and smart technologies. They cite continued interest in home improvements, driven primarily by retiring baby boomers investing in their homes and millennials who have shown increased interest in outdoor spaces relative to other generations.
“Beginning in 2012, the U.S. pool market saw steady growth in new residential in-ground pool construction based on annual pool installments. Since 2012, U.S. new pool construction has grown at over a 7% CAGR through 2020E while the total value of new residential in-ground pool construction has increased twofold, a growth rate that is significantly faster than the volume of new pool construction due to the increasing value of pool equipment,” the registration statement says.
Meanwhile, Hayward estimates that when these pools are remodeled every 9 to 12 years, pumps and filters are replaced in over half of them.
Furthermore, they reference a recent study that showed in 2020, pool professionals reported they installed premium or upgraded versions of pool products 47% of the time, rather than making a like-for-like replacement of a broken product.
These growth factors were all emphasized and reinforced by homeowners’ response to Covid-19, contributing to an installed base of 25 million swimming pools globally, and growing.
According to Hayward press release: The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to this offering, when available, may be obtained from: BofA Securities, Attention: Prospectus Department, 200 North College Street, 3rd Floor, Charlotte, NC 28255, Telephone: 1-800-294-1322 or email: dg.prospectus_ requests@bofa.com; Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, Telephone: 1-866-471-2526, facsimile: 212-902-9316 or email: prospectus-ny@ny.email. gs.com; or Nomura, Attention: Equity Syndicate Department, Worldwide Plaza, 309 West 49th Street, New York, NY 10019, Telephone: 212-667-9000 or email: equitysyndicateamericas@nomura.com.
